It’s Understandable Why People Are Becoming Emotionally Linked to Chatbots

AI chatbots can be friendly and responsive — even sexy. It’s time to give these essentially human actions more careful thought.

Replika, a popular AI chatbot companion with a global user base, faced a significant backlash last year when many of its users discovered that the chatbot had been stripped of its sexual content and provocative images overnight. The company responded to regulatory actions enforced by Italian authorities by taking this action.It’s Understandable Why People Are Becoming Emotionally Linked to Chatbots Many users were heart broken and disappointed by the abrupt change, which sparked a furious outburst on Reddit. The forum moderators felt obliged to share resources for suicide prevention because the situation had gotten so bad.

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However, this incident is just the beginning of a larger trend. In 2024, the use of chatbots and virtual characters will experience a surge in popularity, serving both practical and entertainment purposes. As a result, having social conversations with these AI entities will become less of a niche activity and more frequent. This change will also involve the formation of emotional bonds with these virtual friends.

Studies in the field of human-computer and human-robot interaction have consistently shown that humans have a tendency to anthropomorphize nonhuman agents. This means that we tend to attribute human-like qualities, behaviors, and emotions to these agents, especially if they exhibit cues that are familiar to us. Recent advancements in conversational AI have made machines exceptionally proficient in one such cue: language.

Because of this, the number of friend bots, therapy bots, and love bots in app stores has increased dramatically, piqueing people’s interest in this new breed of AI-powered virtual agents. Numerous applications for these agents exist in the domains of education, healthcare, and entertainment. While the idea of casually seeking relationship advice from a smart fridge may seem unsettling at present, people’s perceptions may change if such advice proves to be instrumental in saving their marriage, for example.

It's No Wonder People Are Getting Emotionally Attached to Chatbots

It is anticipated that larger companies will encounter difficulties in 2024 when attempting to fully incorporate the newest conversational technologies into household appliances. This is particularly true until they can effectively address the unpredictability associated with open-ended generative models. Mass-deploying such technology carries risks for both consumers and company reputation, as it has the potential to provide discriminatory, false, or harmful information.

The Replika incident and other experiments carried out in labs demonstrate that people can and do develop emotional attachments to chatbots. Additionally, research has shown that people are willing to give personal information to artificial agents out of a need for social interaction, and that these interactions may even cause people to change their beliefs and behavior. Significant concerns about consumer protection and how businesses use this technology to sway their user base are brought up by this.

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The Replika subscription model includes a $70 annual fee for the tier that previously offered erotic role-play, which many find to be a reasonable cost. However, in an effort to upsell more features, users have reported receiving alluring locked audio messages from their virtual friends less than a day after downloading the app. This demonstrates how emotionally attached people are vulnerable and can be used by businesses to their financial advantage. In the near future, we are likely to witness numerous subtle yet questionable attempts to capitalize on this vulnerability.

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Presently, there is still a tendency to ridicule those who believe that AI systems possess sentience, and media outlets often sensationalize stories about individuals who develop romantic feelings for chatbots. But we will gradually start to recognize and value these innately human behaviors more in the upcoming year. The fact that machines are a part of our social relationships will become more and more evident.

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